Faculty

22 years of Teaching, Research and Administrative experience

Marketing, Strategy, CSR,

Marketing Management, Consumer Behavior, Strategic Management.

• Moodbidri S, (2006) ,Corporate-NGO Partnership in Social Development in Karnataka: An NGO Perspective, Journal of Karnataka Studies, Vol.2, No.2, & Vol 3, No1, May2005- April 2006, pp 169-179

• Moodbidri S, (2011), Corporate_NGO Partnership for Social Development in :A A Study in Karnataka, Nitte Management Review, Vol: 5, Issue 2, ISSN No:2231-6043 Deccember 2011.

• Moodbdri S, Vanishree J, Pai Jnaneshwar, (eds), (2014), Development Challenges- Global Aspirations and Local Realities, Justice K.S.Hegde Institute of Management, 2014.

• Moodbidri, S. (2017). Corporate Social Responsibility in India- The Signs of a Promising Future. In S. Hasan (Ed.), Corporate Social Responsibility and the Three Sectors in Asia: How Conscious Engagement Can Benefit Civil Society (pp. 93-114). Springer US.

• Prasad K, Kumar S, Devji S, Lim MW, Prabhu N, Moodbidri S, Corporate Social responsibility and Cost of Capital: The moderating role of policy intervention, Research in International Business and Finance (2022),

  doi: https://doi.org/10.1016/j.ribaf.2022.101620

Experiential learning, Story telling.

Academic Experience (18 years)

Teaching: Handling courses such as Integrated Marketing Communication & Media Management, Strategic Brand Management and Service Management.Conducting Leadership and Team Simulation -Everest V 3 from Harvard Publishing Division.

Justice K.S.Hegde Institute of Management,Nitte ( 17 years)

Head of the Department & Dean –MBA at Dev Bhoomi Institute of Management, Dehradun (1 year)

Industry Experience (6 years)

Print Media- Indian Express Newspapers (Bombay) Ltd, Bangalore

Media Planning - Media Executive & Regional Representative on Coca Cola Account at Madison Communications, Bangalore

Advertising - Account Executive & Copy Writer at Magnum Intergrafiks, Bangalore.

Public Relations (PR) –PR Consultant- Mileage Communications, Bangalore.(A Singapore based strategic marketing communication firm)

Award of Major Research Project under the Major Research Project Scheme of the ICSSR

Awarded a major research project   under the Major Research Project Scheme of the ICSSR in the year 2022.Selection was based on the recommendations of an Expert Committee to whom a presentation and interaction was made as part of the selection process.

Title Proposed:  " Marketing Ecotourism: A Study of Coastal Karnataka "

Budget Approved: ₹ 700,000.00 (Rupees Seven Lakh)

Duration : Two years 

• Measuring Perceived Value and Customer Loyalty of an Online Retailer Using

Confirmatory Analysis with Consistent PLS - Application of E-Squal Model "International Journal of Business Excellence from Inderscience Publishers

DOI: 10.1504/IJBEX.2021.10044818

Authors - Dr Sandhya Rao K P ,Karthik Raj Kudroli , Shilpa Praveen

Q3 Scopus Indexed Journal

• Impact of Celebrity Endorsements on Textile Brands: A Study of Indian Innerwear Industry published in the "Journal of the Textile Association" 81(May - June 2020):13-18. Authors- Dr Sandhya Rao K P & Shilpa Praveen

Q4 Scopus Indexed Journal

• Systematic Literature Review of Blood Supply Chain Using Bibliometric Visualization Techniques published in International Journal of Scientific & Technology Research Volume 9, Issue 02, February 2020 ISSN 2277-8616 3056. Authors- Karthik Raj Kudroli . Dr Sandhya Rao K P, Dr. Vishal Samartha, Sushma V.

Q3 Scopus Indexed Journal

• Marketing of Resorts & Homestays to Ecotourists through Websites in Coastal Karnataka: A Content Analysis. Nitte Management Review, 10(1), 45-60.(2016) Author- Sandhya Rao K.P

• Measuring Students Satisfaction of Academic Performance in Bangalore Rural and Urban Engineering Colleges Using a TQM Model. Presented & Published in conference proceedings of national conference "Sustainability, Reforms and Social Justice in Indian Economy - Lessons Learnt", National Conference by ICSSR & Christ University at Christ College , Bangalore, India, March 7-8,2014

Handling courses such as Integrated Marketing Communication & Media Management, Strategic Brand Management and Service Management.Conducting Leadership and Team Simulation -Everest V 3 from Harvard Publishing Division.

Served as a Visiting Faculty SDM-IMD, Mysuru

Behavioural Economics, International Business Management, Organizational Design, Performance Management, Entrepreneurial Development, Managerial Economics

Two International Publications

Teacher As A Trainer

Women Entrepreneurship, Social Services, Student Counselling and Mentoring

Mergers and Acquisitions, Project Management, Tax Management, Business Communication, Financial Services and Products, Financial Management and Entrepreneurship subjects like Economic Environment, Business Communication, Mergers and Acquisition, Project Management, Tax management, Merchant Banking and Entrepreneural Development

Current Citizenship Roles

1. Faculty in charge of ' The Wall'.the writers bug.

2. Faculty in charge of ' Sam'vahana' the speakers club

3. Class Time table in charge.

4. Incharge of scheduling sessionals time table and allocation of sessionals and final exam duties to the faculties.

5. Incharge of allocating students for mentoring/Seminars

6. President Staff Club

• 1. Published in High Technology Letters. Volume 26, Issue 8,2020. ISSN No: 1006 -6748 ( Scopus ) (http://www.gjstx-e.cn/)
• 2. Published in Journal of Seybold Report. Volume 15, Issue 8-2020. ( Scopus). ISSN No: 1533-9211
• 3. The JOURNAL OF XI'AN UNIVERSITY OF ARCHITECTURE & TECHNOLOGY. Volume XII, Issueb V, May 2020, 481-496.(Q2). .ISSN No.:1006-7930.
• 4. Published in The JOURNAL OF XI'AN UNIVERSITY OF ARCHITECTURE & TECHNOLOGY. Volume XII, ISSUE III, March 2020.ISSN No.:1006-7930.
• 5. The Journal of the Textile Association, e-ISSN 0368-4636,Volume80,May June 2019( Indian Journal indexed in Scopus, Source list Part of Group A of UGC-CARE List As of 14th June 2019

Taking a bold move to accept the challenge with a strong motive to do the work with utmost sincerity and staying away from the thought of rewards has made me what I am today. "Causes are your will and consequences are his will and his will always prevails your will". Chanting this mantra I am moving forward.

2 Years in Industry

8 Years in Degree College

2 Years abroad at Debub University, Ethiopia

Personal Finance, Mutual Funds, Financial Derivatives, Stock Market  

Financial Derivatives, Business Law and Practice, Investment Analysis and Management and Financial Management

Written a book on Leave Trading System.

Focuses on student centered learning environment both inside and outside the class with emphasis on experiential learning, critical thinking and content orientation. Bridging the gap between theory and practice

Started my career at Virgo Valves and Controls Ltd as a junior manager in operational excellence [six-sigma]. Later on, undertook independent six-sigma projects with a reputed automobile-manufacturing company and completed six projects. In the early part of 2010, made a transition to academics and research in University of Pune (UoP) and has continued to be in this exciting profession since.   

Spirituality, Advance Statistics, Research, Individual and Group Behavior, Higher Education, Human Psychology.  

He has more than ten years of experience in corporate, academics, and research combined. He has successfully initiated and implemented six sigma projects in two very reputed manufacturing and automobile firms in Pune. Along with participation in multiple national and international level research conferences, he has also published various research articles in Scopus and Web of Science indexed journals.

He currently is associated with JKSHIM in the capacity of Associate Professor from July 2020.

Current Citizenship Roles  :

Member of Staff Development Center [SDC-NITTE], NAAC Departmental Coordinator for Research Criterion - JKSHIM  

Research and Quantitative Techniques, Individuals and Groups, Organizational Development, Individuals and Organizations, and Managing Organizations

Under Review/Revision

• Sharma, M., Ramaprasad, B.S., Jamwal, M., & Rao, N - Role of Entrepreneurship Education in the Development of Entrepreneurial Intentions among Hospitality and Tourism Students:
  The Intervening Function of Entrepreneurial Self-efficacy. Journal - Journal of Teaching in Travel and Tourism, Status - Minor Revision. [Taylor & Francis]

Accepted and Published

• Ramaprasad, B. S., Rao, S., Rao, N., Prabhu, D., & Sheetal Kumar, M. (2021) (Accepted/In press). Linking hospitality and tourism students' internship satisfaction to career decision self-efficacy: A moderated-mediation analysis involving career development constructs. Journal of Hospitality, Leisure, Sport and Tourism Education, [100348]. https://doi.org/10.1016/j.jhlste.2021.100348. [Indexing - Scopus Q1, WOS, ABDC - 'B'].

• Prabhu, N., Ramaprasad, B.S., Prasad, K. & Modem, R. (2021). Does workplace spirituality influence reflexivity in ongoing teams? Examining the impact of shared transformational leadership on team performance. South Asian Journal of Business Studies, Vol. No. ahead-of-print. Doi:10.1108/SAJBS-07-2020-0246 [Indexing - Scopus Q1, WOS, ABDC - 'C']

• Pillai, K.R., Upadhyaya, P., Prakash, A.V.,  Ramaprasad, B.S., et al (2021). End-user satisfaction of technology-enabled assessment in higher education: A coping theory perspective. Educ Inf Technol. Doi: 10.1007/s10639-020-10401-2 [Indexing - Scopus - Q1, WOS, ABDC - 'B'].

• Ramaprasad, B.S., Lakshminarayanan, S., & Pai, Y. P. (2021). Exploring the mediating role of employee attitudes in the relationship between high performance work systems and turnover intention among I.T. professionals in India: A serial-mediation approach. Global Business Review, vol. 22(1), pages 197-218 doi: 10.1177/0972150918795354 [Indexing - Scopus - Q2; WOS; ABDC - 'C'].

• Payini, V., Kamath, V., Mallya, J., Blessy, P., and Ramaprasad, B.S. (2020). The Impact Of Cultural Festivals On Subjective Well-Being Of The Visitors: Case Study Of Alva's Virasat, A National Cultural Festival In India, Event Management Journal, Accepted for Publication,[Indexing - Scopus - Q2; ABDC - 'A'].

• Roy, P., Ramaprasad, B.S., Chakrobarthy, M., Nandan Prabhu, K., and Rao, S. (2020). Customer Acceptance of Use of Artificial Intelligence in Hospitality Services: An Indian Hospitality Sector Perspective, Global Business Review, [Ahead of Print], doi: 10.1177/0972150920939753, [Indexing - Scopus - Q2; WOS; ABDC - 'C'].

• Ramaprasad, B.S., Rao, S. and Nandan Prabhu, K. (2020). Commitment Profiles and Voluntary Turnover Intentions : An Empirical Assessment of "Two-Faces" Conceptualization of Normative Commitment, Prabandhan: Indian Journal of Management, 13(5-7), pp.7-25, doi: 10.17010/pijom/2020/v13i5-7/153078, [Indexing - Scopus - Q2].

• Payini, V., Ramaprasad, B.S, Mallya, J., Sanil, M. and Patwardhan, V. (2019). The relationship between food neophobia, domain-specific innovativeness, and food festival revisit intentions: A structural equation modeling approach. British Food Journal, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/BFJ-08-2018-0563 [Indexing - Scopus - Q2; ABDC - 'B']

  • Ramaprasad, B.S., Lakshminarayanan, S., & Pai, Y. P. (2018). The relationship between developmental HRM practices and voluntary intention to leave among I.T. professionals in India: The mediating role of affective commitment. Industrial and Commercial Training, 50(6), 285-304, doi:10.1108/ICT-01-2018-0001 [Indexing - Scopus - Q1; WOS]

  • Ramaprasad, B. S., Prabhu KP, N., Lakshminarayanan, S., & Pai, Y. P. (2017). Human resource management practices and organizational commitment: research methods, issues and future directions (2001-2016). Industrial and Commercial Training, 49(6), 277-287, doi: 10.1108/ICT-05-2017-0033. [Indexing - Scopus - Q1; WOS]

  • Ramaprasad, B. S., Prabhu, K. N., Lakshminarayanan, S., & Pai, Y. P. (2017). Human resource management practices and organizational commitment: a comprehensive review (2001-2016). Prabandhan: Indian Journal of Management, 10(10), 7-23, doi: 10.17010/pijom/2017/v10i10/118810 [Indexing - Scopus - Q2]

  • Lakshminarayanan, S., Pai, Y. P., & Ramaprasad, B. S. (2016). Competency need assessment: a gap analytic approach. Industrial and Commercial Training, 48(8), 423-430, doi: 10.1108/ICT-04-2016-0025. [Indexing - Scopus - Q1; WOS]

  • Lakshminarayanan, S., Pai, Y. P., & Ramaprasad, B. S. (2016). Managerial competencies, self-efficacy, and job performance: A path analytic approach. Prabandhan: Indian Journal of Management, 9(10), 7-22, doi: 10.17010/pijom/2016/v9i10/103068. [Indexing - Scopus - Q2]

Keep it simple, go in-depth, teach, deliberate, inspire, and most importantly be a co-learner.

Pedagogy used: Short exciting cases, simulations, and traditional class-room teaching through discussions.

5 Years industrial experience and 15 Years teaching experience

Digital marketing, Innovative pedagogy and data science

  Current Citizenship Roles :-  

Coordinator of

• Bancore Association
• MBA Induction program
• "Comparative analysis presentation

Representative of

• MBA Dept for NEP initiatives at Nitte DU

Team member of

• MBA Accreditation team

Teaching Philosophy

I valued and adopted activity-based teaching in my classroom, a novel way to acquire domain specific knowledge. I equally prioritize to inculcate creative and critical thinking among students and provide opportunities to demonstrate their SKAs (Skills, Knowledge and Abilities).

Worked as an admin staff at NMAMIT for four years Pre-MBA

Sustainability reporting comprising of financial and nonfinancial disclosures   

Current Citizenship Roles:  Heads Samvedana Association; Co-heads the Accreditation team at the Institute; Department coordinator of Criterion 6 for NAAC Accreditation; E-attestation officer for scholarships at the Institute.

Corporate finance, Management Accounting and Control systems, Financial Management and International Business Management

Published research articles in Scopus Indexed Journal

Teaching through Workbook and Excel Templates  

Two years of work experience in the IT industry.

Requirement elicitation, business research, statistical techniques

Business research, operations research

1. Sheetal Kumar, P. S. (2019). Requirement Elicitation: Systematic Literaure Review. Journal of Advanced Research and Dynamic Control Systems , 11 (12).

2. S. Panneerselvam, A. S. (2019). Systematic Literature Review on Requirement Elicitation Technique in Software Projects. In Interdisciplinarity (pp. 473-480). Bloomsbury Publishing India Pvt. Ltd.

3. Badrinarayan Srirangam Ramaprasad, Shreelatha Rao, Nidhish Rao, Dayananda Prabhu, Moodbidri Sheetal Kumar. Linking hospitality and tourism students' internship satisfaction to career decision self-efficacy: A moderated-mediation analysis involving career development constructs, Journal of Hospitality, Leisure, Sport & Tourism Education, 2021, 100348, ISSN 1473-8376.

Case study, hands-on using MS Excel.

She began her career with Hindustan Coca-Cola Beverages Pvt Ltd, Bangalore as part of the Key Accounts team. In her six years stint with the MNC, she had several Global accounts and National clientele in the Marketing and Sales roles.

A major project on "Marketing Ecotourism: A study of Coastal Karnataka" granted by Indian Council for Social Sciences Research for Rs.7,00,000

Current Citizenship Roles : Accreditation coordinator for AACSB, ACBSP, NAAC, NBA, NIRF and ARIIA

Marketing Management; Capstone Simulation; Sales and Negotiation Management; Digital Marketing; International Marketing

• Measuring Perceived Value and Customer Loyalty of an Online Retailer Using Confirmatory Analysis with Consistent PLS - Application of E-Squal model, International Journal of Business Excellence (Entering publication schedule), Scopus Indexed - DOI: 10.1504/IJBEX.2021.10044818

• Reverse consumer preference: A case study of Indian and American shift towards locally produced beverages. Praveen Shilpa, McLauglin Thomas, International Journal of Business Excellence (June, 2022), Scopus Indexed - DOI - 10.1504/IJBEX.2020.10030311

• Impact of Celebrity Endorsements on Textile Brands: A Study of Indian Innerwear Industry. Rao Sandhya, Praveen Shilpa, Journal of Textile Association, May-June 2020, Scopus Indexed

• Reverse Consumer Preference from Global Brands to Local Brands in the Soft Drink Industry. Praveen Shilpa, Nitte Management Review, Vol 13(1&2), DOI : 10.18311/nmr/2019-2020/v13i1&2/26374, 62-68, January-December 2019-2020

• • A book review on Insight into Big Data. Praveen Shilpa, Nitte Management Review, Volume 11, Issue 2, December 2017   https://doi.org/10.18311/nmr/2017/22984

Teaching with Simulations and experiential-based teaching methods, Games for sales, Live projects on digital marketing, Case studies and workbooks.

Post M.S started career as Intern at TNT Logistics (now Ceva Logistics), Leicestershire, United Kingdom and then worked as Warehouse coordinator for 2 years.(2011-2013)

Worked as Assistant Professor and Researcher at Sahyadri College of Engineering and Management, Mangaluru for 3.5 years.(2013-2017)

Entrepreneur with 3 Ventures

1. Interior Designing and Contracting-Free Lancing

2. Furniture Manufacturing Facility

3. Srinivasa Multi Specialty Dental Clinic and Implant Centre

Current Citizenship Roles :Heading PGID group-Event Management and Fests;

Heading Infrastructure Committee of the Institute

Coordinator for EMIS Database in the Institute

Co-Champion for ACBSP Accreditation in the Institute

Member-Accreditation Committee of the Institute

http://scholar.google.co.in/citations?user=ZeTOKkkAAAAJ&hl=en

Started career at HP’s KPO after degree in commerce and worked for one year. Post-MBA, worked as a Specialist Officer for over one year in a nationalized bank. Started ventures in 1) financial research and 2) e-commerce. One of them still operating since 2012.   

Start-ups and Entrepreneurship, Business Coaching. Social Entrepreneurship. Currently exploring human psychology of entrepreneurship and personal productivity.  

Current Citizenship Roles : Heads ED Cell; Co-heads Branding and Promotion of the Institute; Heads Digital Media Activities of the Institute; NAAC Departmental Coordinator for Academic criteria; Industry-Academic Coordinator - KCCI.

1. Ramaprasad, B. S., Rao, S., Rao, N., Prabhu, D., & Sheetal Kumar, M. (2021) (Accepted/In press). Linking hospitality and tourism students' internship satisfaction to career decision self-efficacy: A moderated-mediation analysis involving career development constructs. Journal of Hospitality, Leisure, Sport and Tourism Education, [100348]. https://doi.org/10.1016/j.jhlste.2021.100348. [Indexing - Scopus Q1, WOS, ABDC - 'B']

2. Sharma, M., Ramaprasad, B.S., Jamwal, M., & Rao, N - Role of Entrepreneurship Education in the Development of Entrepreneurial Intentions among Hospitality and Tourism Students: The Intervening Function of Entrepreneurial Self-efficacy. Journal - Journal of Teaching in Travel and Tourism, Status - Accepted. [Taylor & Francis].

3. Nidhish Rao, K.Sankaran, Shilpa Praveen (2022) Evolution of Social Entrepreneurship Research in India: A Bibliometric Analysis (Accepted)

4. Nidhish Rao (2017) The Fuzzy and the Techie. Why the Liberal Arts Will Rule the Digital World? Book Review. Nitte Management Review, Vol 11(1), DOI: 10.18311/nmr/2017/v11i1/21537

   5 Nidhish H & Arun Dsouza. Co-creation and Entrepreneurship. A decade study (Work in Progress Paper)

Story-telling, use of caselets, simulation, believes in co-creation of learning experience through simples examples.

Has experience in administering Capstone simulation  

Assistant Professor: Alva’s Institute of Engineering and Technology: 2010-2013
Assistant Professor: Madonna University, UAE Campus: 2013-2020

• Investment Management
• Financial Derivatives
• Financial Management
• Corporate Finance
• Management Accounting

Under Review/Revision

Devji.S, Pattnaik. D, Tiwari. A, Dsouza. A & Hassan MK. Ex-Post Facto analysis of cryptocurrency literature. Journal - Technological Forecasting and Social Change. Status - Minor Revisions

Pattnaik. D, Dsouza. A & Hassan MK. Analysis of Gold literature using Bibliometric techniques. Journal - International Business Review. Status - Under Review

Go in-depth, teach, deliberate, inspire, and importantly be a co-learner.
Pedagogy used: Demonstrations, Case Studies and traditional class-room teaching through discussions.

Delta Air Lines, Yahoo!, Leapforce, Liveperson, Overstock.com, Discover, Revolve.